Entrepreneurs On The Come Up: Meet Lor Diddy

Tell us a little about yourself. How did you get started in your industry?

I got started basically almost a year and a half ago, but I've been rapping since I was 16, thanks to my younger brother who's been rapping since the age of 10.

Did you always want to have a career in your industry?

At first I really didn't see myself as a serious artist so no not really. It wasn't until I really started hearing all of this trash that people listen to, then I was like why not. Now though, I really feel like I have something great to offer, I just have to make my mark.

When you started your career, were you surrounded by a support unit?

Of course I did and I still do. It's mostly family I give them hope and that's my biggest motivation.

How did you turn your passion into a successful business?

I wouldn't really call myself successful just yet, but I'm on my way. It comes from the grind and how you apply yourself to get what you want. I'm a work in progress.

Was there ever a time you wanted to give up on your passion? What made you keep going?

Yeah it's a lot of times or days that I wanted to give up, but I can't because all of the people that believe in me. How can I give up or not believe in me, when everyone else does? So I grind no matter how tough it gets.

Did you ever doubt you’d be successful?

I never doubt that I'm going to be successful. I have too much drive and ambition to be anything less. I just have to wait my turn it's all in God's hands.

How important is it for you, to create a good work/life balance?

It's really important to have a good work and life balance because you don't want to get too caught up with work. That can cause neglect of your personal life and other priorities such as family and events.

What are your views on the importance of networking and building relationships in your field?

I really think it a good thing to network as much as possible because you never know who knows who and plus you can collab with different artists, to get different types and sounds of music.

What’s the best advice you can give aspiring entrepreneurs?

Some advice I can give to any aspiring entrepreneurs is just do whatever it is you're trying to do. Do it to the best of your ability, never get discouraged, keep going no matter how hard it gets or what type of criticism that comes your way. Just think about what you're doing it for and who you doing it for.

What’s next for you? Where do you see your brand and company(ies) in the next few years?

The next thing for me is up, never backwards. I see myself really everywhere in five years. I'm working on clothing, record label management and other things; it's a lot but you're going to see. 

Where can we find your work, so we can support your movement?

Instagram: @itslordiddy

Twitter: @itslordiddy

Snapchat: @itslordiddy

Sound Cloud: SoundCloud.com/lordiddy